Ten years as a Paris photographer. Eighteen as a marketer. This is where I share both.
I grew up in Canada and moved to Paris in my mid-twenties (the pastries got me through the bureaucracy). Photography started as a hobby and turned into a business. This is where I write about what that actually looked like, the tools that helped, the things I’d do differently, and what I’ve picked up along the way.
I'm Elizaveta
I’ve been living in Paris and working as a portrait and wedding photographer for over 10 years. In parallel, I’ve been working in marketing for over 18 years, in everything from startups to multinational corporations.
I’ve combined both my careers to create this page, where I talk about everything photographers need to know to grow their business.
What I write about
Photo shoots in Paris
Locations that actually work for clients (not just for Instagram), light by season, how to deal with tourist crowds without it showing in your photos, and how to level up your portfolio with photos from Paris.
Business & marketing
Pricing, finding clients, writing a website that actually converts, SEO without the headache, and why most photographers undersell themselves in ways that are completely fixable.
Tools & workflows
You didn’t start a photography business to drown in admin work. That’s why I’m sharing the tools and workflows that save me hours on editing, business admin, and marketing.
AI for your business
What AI can actually do for your photography business, what it can’t, and how to use it in a way that saves you time without making your work sound like everyone else’s.
The newsletter
If you want practical advice on building your photography business, this is a good place to start.
Once a month I send out what I’ve been learning, a post worth reading, and usually a tool I’ve been using or testing. Sign up and I’ll send the next one your way.
